Shalini Thakur is a Mumbai-based Creative Director specializing in advertising, brand communication, and retail.

She holds a Bachelor’s degree in Design from the National Institute of Fashion Technology (NIFT) and a full-time Professional Diploma in Digital  Communication from the Fashion Institute of Technology, State University of New York (FIT-SUNY).

With extensive experience across advertising, retail, print, digital, and visual communication, Shalini works at the intersection of brand strategy and creative execution. She understands client requirements and brand objectives, translating briefs into compelling visual narratives that are relevant to the target audience, market, and brand identity.

Over the course of her career, she has directed and shaped creative communication for 100+ national and international brands, including Levi’s, Raymond, PepsiCo, Samsung Galaxy, Panasonic, Star Sports PBL, Airtel, Amul, Nivea, and Whisper. Her experience spans advertising commercials, print campaigns, digital content, retail communication, and integrated brand campaigns.

Shalini has also led creative direction for campaigns involving prominent personalities including Priyanka Chopra, Sidharth Malhotra, Aditya Roy Kapur, Saina Nehwal, and P.V. Sindhu, bringing together brand objectives, talent, visual language, and audience appeal.

Her creative experience extends internationally through collaborations in Hong Kong and New York, working across diverse creative environments and cultural markets.

With a multidisciplinary approach spanning advertising, editorial, retail, fashion, and product design, Shalini brings together creative vision, client understanding, team management, and execution to build visual communication that is both creatively distinctive and commercially relevant.